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HWL Welcomes Reed Parsons, Senior Director of Sales Enablement

HWL is proud to announce Reed Parsons as the Senior Director of Sales Enablement, the latest team member to join our organization. Reed brings a wealth of experience and strategic leadership to his role, marked by a remarkable career in the dynamic field of sales and enablement. Throughout his journey, Reed has consistently made impactful contributions, showcasing his ability to drive organizational success through innovative approaches and meticulous execution.

Before joining HWL, Reed held notable positions at QGenda, where he demonstrated his leadership prowess as the Director of Solutions Consulting. In this role, he successfully directed a team of 6 Solutions Consultants, providing support to 7 Sales Managers and 35 Account Executives across the SMB to Enterprise spectrum. Reed's strategic acumen was particularly evident in the expansion of the team from 2 to 7 Solutions Consultants, where he skillfully managed workload modeling, commission plan design, and operationalization plans.

With his venture of leading the Sales team at HWL, Reed plans to spearhead key initiatives aimed at enhancing the overall efficiency and effectiveness of our sales organization. His strategic vision will play a crucial role in reshaping and expanding the team, ensuring seamless alignment with HWL's growth objectives. Get to know Reed a little more by reading more below.


How did you start your career in healthcare? 
Very much by accident – I heard about a company who wanted to hire degreed engineers to implement and manage some software. Turns out the algorithm was complex enough it did require actual rocket scientists, i.e aerospace engineers, to configure and maintain it for each customer. Since then, I’ve enjoyed working with customers to improve patient care through all manner of technology solutions.

What brought you to HWL?
I heard a lot of great things about the Jackson Healthcare companies from several of my former coworkers and when I saw an opportunity to join a team and build several functions out from scratch, I had to jump on the opportunity.

How do you plan to bring your previous experience to your role with HWL?
I previously worked supporting and enabling a team of 35 Account Executives and another 35 Business Development Representatives through a team of seven Solutions Consultants. When I first joined the organization, there were less than half that many team members, and I built both the Training and Demo/Technical Sales Support roles from scratch over a period of about 4 years. As a result, I have a lot of knowledge on how to build out Demo Support, Training, Sales Methodology, and other facets of sophisticated enterprise sales teams. I’m excited to bring that background to HWL and drive improvement and optimization in several different areas.

What are your priorities and goals for the future of HWL?
I want to help evangelize and spread the highly customer-centric technology and support that HWL offers. Primarily that means enabling the Sales team to sell more efficiently, sell faster, and sell bigger than they have in the past. That will likely happen through better demos, higher quality RFP responses, more focused and timely training sessions, and optimized use of the CRM.

What do you like to do in your free time? 
Powerlifting, playing bass guitar and cello, driving and tinkering with my vintage roadster, hanging out with wife and two cats.


We are immensely proud to welcome Reed to the HWL team and look forward to the positive impact his expertise will have on our organization. Reed's strategic insight and proven track record align seamlessly with HWL's commitment to excellence. As we look to the future, we are confident that Reed's contributions will play a pivotal role in driving our efforts to new heights, further solidifying HWL's position as a leader in the industry.

December 04, 2023/By Jeff Niles
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Author: Jeff Niles

Jeff is Executive Vice President of Sales and Marketing for Healthcare Workforce Logistics and has been in healthcare contingent workforce management for over 15 years. Jeff has led sales, implementation, and client services to some of the largest and most influential healthcare providers with technology and solutions installed in over 3,000 hospitals in 50 states and the UK. Jeff is inspired to work with transformational leaders that have a vision to achieve the highest levels of efficiency, transparency, compliance, quality and cost savings. Contact Jeff at jniles@hwlmsp.com OR 630-913-6629
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