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Craig Hershovitz Joins HWL as Vice President of Implementations and Capture Management

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Healthcare Workforce Logistics (HWL) is ecstatic to announce that Craig Hershovitz, MBA has joined the team as Vice President of Implementations and Capture Management! 

Craig has had an extensive career in both the healthcare and staffing industries. He's joining us after spending 12 years as VP of Operations & Business Development at MedTrust, LLC. During his time there, he had many accomplishments — here are just a few:

  • Represented 300+ caregivers in 19 states in development of new business capture as prime, subcontractor or through multiple joint ventures.
  • Built an operations team with robust program management, talent recruitment, credentialing management, staff and on-call scheduling, as well as, policy and process design and implementation.
  • Wrote and led business capture of a $200M contract for Department of Defense (DOD) RNs, the largest contract for one of MedTrust’s joint ventures. He also developed and oversaw the capture of a multimillion dollar indefinite delivery/indefinite quality (IDIQ) contract for the Defense Health Agency (DHA) which included pricing, contract administration, and staffing of caregivers at military treatment facilities and clinics across the country.


How did you start your career in healthcare?

I started website design and building a software application for nurse self-scheduling and credential management. Once I started working with and servicing hospitals, I got the “bug.”  I find working with facilities rewarding.


What brought you to HWL?

Initially it was the company vision and the job.  After learning more about the accomplishments of HWL and the Jackson Healthcare, I knew the culture was also going to be the right fit for me.  Then I learned more about who was working at HWL.  Their reputation is truly exceptional.  And when you combine all of that with a visionary President, I could not resist working at HWL.


Tell us more about your role at HWL. How do you plan to bring your past experience to your role with HWL?

My role at HWL is the Vice President of Implementations and Capture Management. My experience at MedTrust has allowed me to demonstrate a firm understanding of the federal healthcare space and after capturing two of the largest nursing contracts in the Department of Defense, I look forward to capturing more business for HWL. In addition, my prior experience at Cross Country Healthcare has allowed me to develop and refine the implementation of vendor management services.  Being vendor neutral and offering concierge services for our customers is exciting.  As a hands-on leader, I look forward to leveraging all my past experiences and skills for HWL grow and be a leader in our industry.


What are your priorities and goals for the future of HWL?

I think learning the product and the implementation process so I can participate and add immediate value to it. In parallel, I look forward to making connections and identifying key growth opportunities to help expand HWL and improve our services.


What do you like to do in your free time?

If I am not at the beach relaxing, then I am in kitchen because I love to cook.  And when I am not cooking, then I am spending quality time with my Italian greyhound, Pizzaz (most likely on the sofa). 

May 04, 2022/By Jeff Niles
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Author: Jeff Niles

Jeff is Executive Vice President of Sales and Marketing for Healthcare Workforce Logistics and has been in healthcare contingent workforce management for over 15 years. Jeff has led sales, implementation, and client services to some of the largest and most influential healthcare providers with technology and solutions installed in over 3,000 hospitals in 50 states and the UK. Jeff is inspired to work with transformational leaders that have a vision to achieve the highest levels of efficiency, transparency, compliance, quality and cost savings. Contact Jeff at jniles@hwlmsp.com OR 630-913-6629
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