HWL Insights

In an era where the healthcare industry faces unprecedented challenges in staffing and retention, the power of a strong brand has emerged as a transformative tool in attracting and retaining top nursing talent. Healthcare Workforce Logistics (HWL) is leading this charge with its innovative approach to healthcare staffing: a private-label internal agency that leverages company branding to create a more agile and responsive workforce. This blog explores how private label internal agency is revolutionizing healthcare staffing, turning brand power into a strategic asset in the battle for nurse recruitment and retention.

Lee Health is among the most extensive not-for-profit public health systems in the United States, with over 950 primary and specialty care physicians and advanced practitioners serving patients across Southwest Florida in more than 100 practice locations.

Kaiser Health News (KHN) shared the news in December that a new workforce solution has attracted the eyes of leadership at many large healthcare organizations across the nation. An increasing number of health systems and medical facilities are creating internal agencies to staff their centers that are struggling with tremendous gaps in their clinical staff and a heavy reliance on travel nurses to fill those gaps. The reliance on travel nurses has created contingent staff costs that have skyrocketed through using the traditional staffing model that healthcare staffing companies offer. Without any cap on what staffing agencies can charge for nurse coverage, hospitals have paid what was asked to avoid any interruption in the care at their facilities. The agency markups are becoming detrimental to the organizations that desperately look to them for nurses.